Case Study: $100 Per Month In Only 90 Minutes
This case study will show you an easy step-by-step plan to get some traffic and get another income stream up and running. It will also show you that PLR articles will get you traffic, even if you only change the title and keep the content the same.
As with all case studies you can copy it exactly, but if you really want to be successful think how you can incorporate parts or all of this plan into developing your business. Think outside the box!
I am not going to reveal my website, so please don’t ask. Not only will it distort my visitors and perhaps my Adsense CTR, but it will also open up my Adsense account for abuse. And yes, that has happened to a friend of mine who lost his Adsense account in the process!
I spent only 90 minutes on this site in total and now, 6 months later it gets 1,000 visitors a month, mostly from Google and earns me about $100 per month from Adsense. I did spend some money outsourcing tasks which sped up the process. However, you can easily do everything yourself, it will just take longer.
Now $100 is not a lot of money, but what if you had 50 of these sites? That’s $5,000 per month!
Keep in mind that this is just one (lazy) way of creating an income stream. If you put in a bit more effort than I did and you make this process your own with slight changes you can make so much more from it.
Here is a screenshot of the traffic when I started. The site went live on 25 December 2008 (yes I know it was Christmas!)
Step 1 – Choose Your Niche
I am a member of PLRPro so I chose one of their article packs. The one I chose showed Adwords cost per click at generally more than $2. I did not know anything about the niche and still don’t! PLRPro include 40 articles per niche in loads of different languages. I was lazy so I only used the English ones.
I did not do any keyword analysis, but just took the keywords PLRPro gave me.
=> 5 minutes using PLRPro
Step 2 - Create Content
If you did not use PLR articles you will need to write the articles yourself, or get somebody from Articlez to write it for you. I used all 40 articles from PLRPro.
I took the PLRPro articles and ONLY changed the titles. The last thing you want are pages with exactly the same title as 50 other websites.
=> 10 minutes using PLRPro
Step 3 – Register Domain & Hosting
I used Namecheap to register my domain, which was a .com domain and included my main keyword. I also have an Aluminum reseller account with HostGator which enables me to host unlimited domains, so after I registered the domain name I set it up on my reseller account.
=> 5 minutes
Step 4 – Create Website
I used a program called HyperVRE to create my website. You can use something else like XSitePro or Wordpress, but I believe one of the main reasons I am getting traffic with unchanged PLR articles is because I used HyperVRE.
HyperVRE has a cool feature where you can add random extracts, definitions, etc on a page, depending on where you specify it on the template. This might be a reason why my content was not viewed as duplicate content.
I used an extremely basic template, with no header picture, the menu on the right, an Adsense horisontal link below my site name and an Adsense large rectangle just below the title of the article. Below that is the article. I also used a random definition on each page as well as 4 random article extracts. If you have HyperVRE you will know what I am talking about.
If you don’t want to use HyperVRE make sure that you use some additional content on your pages to at least make it somewhat unique.
=> 15 minutes with HyperVRE
Step 5 – Add Blog
I created a very basic Wordpress blog in a different folder and linked to it at the bottom of my main site. I then added this blog to my Article Marketing Automation account and specified that 1 new blog post per day can be posted on my blog. I kept the subject of the blog roughly the same as the main site. Now every day I will get an automatic new post to my blog from Article Marketing Automation.
I also added a massive ping list to my blog functions so that every time there is a new post a bunch of sites get pinged.
Here is the list:
http://rpc.pingomatic.com/
http://blogsearch.google.com/ping/RPC2
http://api.feedster.com/ping
http://api.moreover.com/ping
http://api.moreover.com/RPC2
http://api.my.yahoo.com/rss/ping
http://bblog.com/ping.php
http://blog.goo.ne.jp/XMLRPC
http://blogdb.jp/xmlrpc/
http://bulkfeeds.net/rpc
http://coreblog.org/ping/
http://ping.bitacoras.com
http://ping.blo.gs/
http://ping.bloggers.jp/rpc/
http://ping.cocolog-nifty.com/xmlrpc
http://ping.fakapster.com/rpc
http://ping.feedburner.com
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogalot.com/rpc.php
http://pinger.blogflux.com/rpc
http://rpc.blogrolling.com/pinger/
http://rpc.britblog.com
http://rpc.icerocket.com:10080/
http://rpc.tailrank.com/feedburner/RPC2
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2
http://rpc.wpkeys.com
http://topicexchange.com/RPC2
http://www.bitacoles.net/ping.php
http://www.blogdigger.com/RPC2
http://www.blogoon.net/ping/
http://www.blogpeople.net/servlet/weblogUpdates
http://xping.pubsub.com/ping
By the way, I believe Article Marketing Automation is part of PLRPro and you get a free account when you join PLRPro. Or I did when I joined…
=> 10 minutes
Step 6 – Get 5 Marketing Articles
Unfortunately you cannot use PLR in this step. If you do, you will need to rewrite the whole article as Ezine Articles does not accept PLR articles.
I used the good folks at Articlez to write 5 articles around my popular keywords (but not the main keyword, as that was way too broad).
=> 10 minutes using Articlez
Step 7 – Article Marketing
Another lazy step here. I submitted my articles to Ezine Articles and waited for them to approve it (VERY IMPORTANT – make sure your articles are approved at Ezine Articles before submitting them to other article directories, it will save you a lot of trouble from Ezine Articles).
After it was approved by Ezine Articles I submitted it to GoArticles and ArticlesBase.
However, the key step was submitting them to Article Marketing Automation. I made sure to use their rewrite function and rewrote them about 30%. I also linked to my home page and two inner pages on each article. To date, my 5 articles appear on 514 different blogs in the Article Marketing Automation network. Talk about getting back links! Oh, and I only submitted the articles at the beginning of April 2009!
=> 30 minutes for all submissions and rewriting on Article Marketing Automation
Step 8 – Getting Back Links
My last step was submitting my site to 3WayLinks to get some more back links to my home page.
=> 5 minutes
That was it! Total time => 90 minutes!
Let’s look at the traffic stats for 2009:
Total Back Links To Home Page According To Yahoo: 156 (most are PR1 and PR2 with a few PR6 links as well)
Adsense Average Earnings Per Click: $0.82 with a CTR of more than 10%
Use this case study as an example. Test new ideas. Maybe add affiliate products or an Ebay store. Or maybe market your own or a PLR info product on the site. Add a newsletter and build a list.
There are so many things you can do with this foundation. I have not because I was lazy, although after writing this post I might have another look at the site and see what I can improve 
